Forget About Facebook Organic Posts – There’s No Exposure Without Ads

Forget About Facebook

Organic Posts – There’s No Exposure Without Ads

You can forget about the Facebook posts that you do to your businesses Facebook page. Almost nobody sees those posts as Facebook has

reduced your exposure to only 2% of your fan base – if you had 1,000 fans, you would reach maybe 20 people at best. Without ads, you have no exposure to anyone on Facebook (this is true of almost all social channels – without ads your ability to have an impact in social is severely limited).

Facebook ads can be used very effectively in B-to-B marketing to target decision makers and business owners. Targeting on Facebook is a powerful tool if used correctly.